Saturday Apr 27, 2024

Tag: ux design

Kalico wins American graphic design awards

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We are thrilled to have been awarded four American Graphic Design Awards! For several decades, Graphic Design USA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. GDUSA’s American Graphic Design Awards are the biggest and broadest of these competitions, open to everyone in the community including advertising agencies, graphic design firms, corporations, associations, universities, publishers and more. With over 8,000 entries, only a highly selective 15% are recognized with a Certificate of Excellence award. Needless to say, we are beyond excited!!

Adam Moritz

Fall fun with your furry friends

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Fall can be a beautiful time to get outdoors—and why not take your dog (or in my case, dogs) with you!? Kalico’s mascots, Kai and Bruce, love being outdoors in the fall—whether it’s hiking in Gambrill Park, running next to us bicycling, or even taking a boat ride down the Potomac!

Adam Moritz

Let there be rock designing for the american advertising awards

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Kalico is a long standing member of the American Advertising Federation Greater Frederick chapter (AAFGF), and we love volunteering for this amazing organization. So, we were very excited to create the collateral material for the AAFGF’s biggest event of the year—the American Advertising Awards (formerly known as the ADDYs).

Adam Moritz

Kalico rocks out at the AAFGF American advertising awards

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This past weekend we celebrated the rockin’ talents of the advertising and design industry in the Greater Frederick region at the AAF-GF’s American Advertising Awards (formerly known as the ADDYs). With a rock theme complete with live entertainment performing the likes of Twisted Sister, Guns n Roses, and Van Halen (not to mention event collateral created by us—BAM!), needless to say, we had a BLAST!

Adam Moritz

Inspirations from the power conference

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Last week, I attended The Power Conference, a 1-day conference dedicated to women in business. Produced by the Women Business Consortium (made up of groups from around the Maryland, DC and Northern Virginia region), the conference was a wonderful event filled with a variety of workshops, roundtables, presentations and networking opportunities. Here is a brief summary of inspirational tidbits gathered from the conference:

Adam Moritz

Frogs and ships (daily action planning content)

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What do frogs and ships have in common with each other (besides water)? Well, they’re both part of daily action components of The Manifest Method, a goal-setting and goal-achieving strategy developed by Angela Jia Kim of Savor the Success. And they are the two components that I’ve found most helpful in creating a detailed, attainable (not to mention successful) to-do list!

Adam Moritz

What does a web designer do?

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Freelance web designers return a full range of services, depending on their skills and preferences.

Adam Moritz

Design Theory and Visual Design

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Composition. You need to understand how to lay out websites with organized information using a column grid, vertical rhythm and module, and be able to adapt the design to different screen sizes – create a responsive design.

Adam Moritz

User Experience (UX)

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User experience (UX) design is the science and art of creating products (or websites) that give users the best experience.

Adam Moritz
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