Depth in chart Flat and static graphics can be more understandable until users get bored. People like to see more live content. Shadows and layers in graphics give them a 3D effect, add volume and depth, so people can enjoy more realistic images. This trend can be applied to any element, creating a hierarchy of […]
Kalico is a long standing member of the American Advertising Federation Greater Frederick chapter (AAFGF), and we love volunteering for this amazing organization. So, we were very excited to create the collateral material for the AAFGF’s biggest event of the year—the American Advertising Awards (formerly known as the ADDYs).