The direction of Motion Design is relatively new in our open spaces and not everyone has yet formed a final idea of what it is and why some companies should pay special attention to this type of video production.
Motion Design is an animation design of illustrations, it’s easier to say that it’s animation, but not really. If in the process of animation we get cartoons, then in the case of Motion Design, these are animated advertising videos, explainers, animated design elements. But still, to enrich the picture, we try to add elements of classic animation: frame-by-frame animation, complex transitions between scenes, complex character animation.
The goal of Motion Design is to convey the idea of the project to its target audience in the most accessible way with the help of animated elements. That is why the production of a video is one of the most effective and simple ways to tell your potential customers about the company, its products and services.
No need to write long texts that talk about the problem and its solution. All this has already been shown in the video and in a few seconds you can show such an amount of information that fits into a whole page of printed text.