Monday May 20, 2024

Who is Motion Design for?

design motion

SaaS, IT.

It is quite difficult to talk in simple terms about cloud technologies, software, etc. A potential client may really need such services, but he himself does not know this and does not understand how everything works.

An explainer (translated from English as “a person who explains a concept”) is designed to convey to the viewer the idea and principle of operation of a product or service. In the production of the video, specialists use corporate colors, style and unique visual accompaniment.

The duration of explainers usually varies from 1 to 3 minutes, while in such videos there is no element of intrusive advertising. The viewer is simply told about the benefits of using the product


Production companies have a lot of problems that videos can solve. First, advertise the product using 2D or 3D animation. Secondly, to tell about the intricacies of production for exhibitions / stands.

Thirdly, through explainers or videos to show the benefits of working in the company. This is especially true for companies with 100+ employees. In such organizations, there are many divisions, unique social package and educational programs. And instead of HR wasting their time on explaining, and the employee on studying, you can talk about all the “goodies” in a short video.

Start up

New promising teams with a unique service first of all need to attract the attention of the target audience in order to promote the business. To do this, you can use a promotional video, bright, memorable, so that it distinguishes the company from competitors.

Through such videos, customers immediately perceive information about the brand, they build an understanding of the product and a message.


Charitable organizations need to promote their ideas, events, actions, and for this it is necessary, first of all, to attract the attention of the target audience. The best way to cope with this task is an animated video, which in a short time will tell what the organization does and for what purposes it raises funds. The viewer sees a problem, a call to action, and a solution, and bright visual images will strengthen the image of the organization.

Adam Moritz

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