The Weinberg Center for the Arts in downtown Frederick, MD hosts musical, theatrical and visual events throughout the year. The organization hired us to give their season marketing materials a fresh look, desiring a design that would appeal to a wide range of ages.
The Kalico team brainstormed and reviewed a variety of color schemes, shapes and effects and discussed how to approach listing Weinberg events.
We opted for a jewel-toned color palette, hand-illustrative line art graphics depicting iconic architecture from the region, and large photography showcasing the various performers and acts. Additionally, we created new iconography system for organizing events into different series. We provided the Center with a variety of materials including rack cards, season brochures, postcards, shadow boxes, lobby boards, step and repeat and multiple ads.