The US Composting Council (USCC) is a national, nonprofit organization promoting the recycling of organic materials through composting. As a growing, professional organization, the USCC turned to Kalico to brand their annual conference, as well as to develop annual collateral materials over the past several years.
First, we helped rename and brand USCC’s conference to be just COMPOST, followed by the year. This conference name has since become an industry event term. Secondly, we created different ways for the Council to promote their newly named conference through postcard mailers, tradeshow promotional materials, digital graphics and much more.
We opted to go with rich browns paired with pops of bright blue and orange. The color and font scheme were used throughout all pieces which included mailers, programs, signage, web banners, print advertising, power point presentations and much more.