Ready Pet Go is a local pet sitting and dog walking business. The owner had recently moved her business to a new county and was looking for a brand refresh.
Kalico completely overhauled Ready Pet Go’s brand, to give it a friendlier look, and to make all marketing, both print and digital cohesive. We started with a new logo, and then applied the new logo look with a new color and font palette, and applied it to stationery, rack card, print advertising, and website.
The Ready Pet Go website showcases large photography of active pets to draw the user in visually, and a clean and organized site structure to allow the user to find the info they need quickly. Iconography was created for easy navigation, and the site structure was streamlined and simplified, without losing any important info. Existing and potential clients can easily find resources including blog posts, contact links, and client login portal with just a click of a button.