The AOPA Foundation, Inc. serves as the charitable arm of the Aircraft Owners and Pilots Association, headquartered in Frederick, MD. The Foundation’s main goals are to improve aviation safety, grow the pilot population, and preserve community airports; these initiatives require a lot of support and funding, so AOPA needed to create a series of fundraising marketing materials.
Kalico worked with the AOPA Foundation to create a full series of fundraising print collateral, including annual reports, donor club booklets, and informational brochures, as well as a full kit to house all the materials. Our design focused on large full color photography of captivating flight scenes and scenery, simple and effective typography, and a color palette that tied all the marketing pieces together, while still allowing each to maintain their own identity.
Our solution of creating an overall folder to house all the many places and parts of AOPA’s fundraising efforts was met with great response. It showcased the organization in a professional manner, allowing them to seek very large monetary donations while highlighting all the many programs and benefits offered to members.