We were thrilled to create the event collateral material for the AAF Greater Frederick’s biggest event of the year—the American Advertising Awards (formerly known as the ADDYs). With a kick-ass event theme—Rock and Roll—we decided to take the collateral in the direction of 80′s heavy metal (think Poison, Motley Crue, ACDC, Def Leopard, etc.).
Naming the event “Let There Be Rock”, we first created the event logo in the shape of a guitar pick. Next up we art directed a special photoshoot featuring the club’s president and event co-chairs with photography by Erik Gibson. From there we applied a glam rock vibe to all event marketing materials including the Call for Entries and event invitation (complete with actual 45 records), website, event posters, social media graphics, programs and more. All in all this was such an amazing and fun project to work on!
The overall ADDY Collateral and theme was a huge hit. Elements of our designs were also incorporated into event décor, lighting, and presentations. Simply out, this project totally rocked. (Plus, we listened to 80’s hair bands frequently throughout the duration of the design process, so there’s that.)